‘The Bear and The Hare’ – John Lewis Christmas campaign

So it’s that time of year again. The days are getting shorter, we had the first snow in Wales already, Christmas lights are up on the streets with Christmas markets opening everywhere and the shops have been telling us that it’s time to think about your Christmas cards and presents for a couple of weeks now. Usually, by the time Christmas is actually here, I have been overstimulated by it all and can’t wait for the new year.

And then, I see a campaign like John Lewis’s ‘The Bear & The Hare’ and it gets me back into the Christmas mood. It is beautifully made with Lily Allen’s cover of Keane’s ‘Somewhere Only We Know’ providing the perfect background music and makes you almost tear up. Elliot Dear and Yves Geleyn combined stop-motion and traditional hand-drawn 2D animation to create something unique and heartwarming.

Here is a making of (directed by Jake & Josh jakeandjosh.co.uk)

And here is the full ad. Enjoy!


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