The sun has got his hat on – NIVEA Sun and Cancer Research UK

I just spent a beautiful holiday on the island of Rhodes and on my plane trip an advert in a magazine caught my eye.

NIVEA-beach

The advert really stood out amongst all the advertising in the magazine. The backdrop is Blackpool Beach.

I really love the vintage feel of the advert and the fact that NIVEA Sun has teamed up with Cancer Research UK to educate people on how to enjoy the sun safely even in the UK and to help fund vital skin cancer research is an added bonus. The campaign was created by DRAFTFCB and draws inspiration from holiday scenes of Donald McGill’s vintage seaside postcards and the musical number “The Sun Has Got His Hat On”.

NIVEA-hat

The other ads of the campaign – a family garden…

NIVEA-ice_cream

…and a park

Makes me wish for summer again…

More information can be found via Cancer Research UK and NIVEA.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s