“Sunburned” magazine cover

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I have subscribed to the German design magazine Novum for a couple of years now as it is always good for inspiration and each issue is dedicated to a different topic. Another thing I really like is when they come up with a quirky idea for their cover. For example back in 2011 they had a cover you could play with, you can read about it here. So I was thrilled to receive my copy of the current issue this morning.

And with this year’s brilliant summer – even in Britain – the light reactive cover of the August issue fits nicely. The cover features a pale, vest-wearing tattooed torso on a blue background – but place the cover in direct sunlight and you can’t stop thinking he should have put some sunscreen on, as the torso turns into an unhealthy pink. The cover has been screen printed with photochromic ink that changes colour when exposed to UV rays and was designed by Barcelona-based TwoPoints.Net.

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Still pale

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This must hurt – the cover exposed to UV rays

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