A new project ‘Art Everywhere UK’ will be launched in August converting our streets into the biggest outdoor gallery for British art. The project was created by Richard Reed and wants to be “art for everyone, everywhere”. It is backed by the Tate, the Art Fund and the poster industry and will be the largest exhibition of its kind with thousands of billboards and bus shelters displaying British art of the past 500 years.
While the posters and billboard spaces have been sponsored, the crowd-funded project still needs to cover the costs for printing and tries this via donations (you even get a gift if you donate). Since 21st June the public can vote for their 50 favourite pieces out of a pool of British artists and then the posters go up for two weeks in August (10th-25th of August). Integrated as well will be the blippar app, so you can hover your mobile close to a poster and it will take you to more information about the piece, where to find the original and how to buy a print if you really like it.
Here are two example mockups of what your street might look like in August.